Social Media Marketing for Breweries

Today’s article comes from an interview I did with Bryan Van Den Oever of Red Bear Brewing Company about social media marketing for breweries. Neither of us are experts at…

Brewing Hazy IPA: Enter Fourth Dimension

Hazy IPA defies what I used to say about brewing: there is nothing truly new under the sun. There are only so many ways to combine beer ingredients. No matter…

Brewing Collaboration Beers: Convergent Worlds

One of the very best parts of opening a brewery is letting your imagination run wild. Early in the conceptual stages of Silver Branch Christian and I were discussing our…

Brewing The Glass Castle: Czech Pilsener Tradition

Brewing a test batch for our Silver Branch Brewing Company Czech Pilsener, Glass Castle, was a welcome respite after many months of mostly financial spreadsheets, business planning, raising capital, negotiating…

Naming A Brewery

Every brewery has a different story of how their name came to be. Some folks have a more straightforward time naming a brewery than others. Silver Branch Brewing Company was…

We’ve Ordered Brewery Equipment!

We’re feeling elated—we just ordered our brewery equipment!  Few decisions in this process, if any, have felt as momentous as this. We are, after all, opening a brewery in order…

Shopping for a Brewery

I’ve always hated shopping. I’m the kind of guy who wears stuff until his wife or mother can’t stand it anymore. If I but delay long enough, one of them…

The Chronicle Begins

It’s not every day that you wake up and think to yourself, “I’m going to build a brewery”. I imagine for most that thought dissipates rather quickly, probably after succumbing…

Coffee Chronicle Experiment

Tropical stouts are a wonderful canvas for adding ingredients like coffee or cocoa.  The smooth, rich flavors of the base beer can hold their own even while the new ingredient…